EasyWebinar’s built-in notification system makes this process seamless, offering powerful segmentation, flexible templates, and automated follow-up capabilities.
In this guide, we’ll walk through everything you need to know about setting up post-webinar email notifications, including follow-up emails, power follow-ups, and behavioral segmentation.
1. Start With Your Email Settings
Before creating any follow-up emails, it’s important to configure your default email settings.
Inside the Notifications area, click the Settings button to define:
✔ From Name
The name you want emails to appear from.
✔ Reply-To Email
Where attendee replies should be delivered.
✔ Registration Notifications
Enable notifications for new registrations and enter the email address that should receive them.
Setting this up first ensures all follow-up notifications are routed correctly and branded consistently.
2. Understanding Follow-Up Emails
Follow-up emails are designed to go out after the webinar has concluded, making them perfect for:
Sharing replay links
Sending updated offers
Delivering additional resources
Re-engaging attendees who missed the live session
All follow-ups are customizable and can be tailored based on attendee behavior.
3. Creating a Follow-Up Email
Click Add New to create a follow-up email.
EasyWebinar’s segmentation allows you to target specific groups, such as:
People who missed the webinar
People who attended the webinar
People who clicked an offer
People who didn’t click an offer
Steps to create a follow-up email:
Select your audience group
For example: “Missed the Webinar.”Set a trigger time
Choose when the email should be sent—minutes, hours, or days after the webinar ends.Add your subject line and email style
Choose between:Default email builder
Custom HTML
Build your email content
Add headings, subheadings, body text, images, and buttons.Use shortcodes for personalization
Example: Insert a unique replay link for each registrant using the replay shortcode.
This ensures accurate tracking of replay views, engagement, and user behavior.
4. Adding Replay Links & Tracking Engagement
When sending a replay, you can insert a unique link using the Replay Link Shortcode.
This allows EasyWebinar to track:
Show-up rates
Replay views
Offer interactions
Drop-off points
Personalized links give you deeper visibility into how your audience interacts with your content.
You can also enable social sharing buttons, allowing attendees to share your webinar on platforms like Facebook, Twitter, and Pinterest.
5. Targeting Attendees Who Joined the Webinar
You can create follow-ups specifically for those who attended.
For example, you might want to:
Send them an updated offer
Share a limited-time discount
Provide resources mentioned during the session
Simply select the “Attended the Webinar” group, set a trigger time, and craft your message.
You can hyperlink your checkout or sales page directly into the email.
6. Power Follow-Ups: Advanced Behavioral Segmentation
Power Follow-Ups let you go even deeper by targeting users based on very specific actions and behaviors.
With Power Follow-Ups, you can send emails to:
Users who left early
Example: send an email to attendees who exited within the first 10 minutes.Users who clicked an offer
Follow up with more details or next steps.Users who missed the offer
Remind them of the deadline or reintroduce the offer.
How it works:
Choose a behavior (e.g., "Left within X minutes").
Define the trigger timing.
Build your email content.
Save and activate.
Anyone meeting the criteria will automatically receive that specific message.
7. Testing & Finalizing Your Emails
Before sending emails to your audience, you can:
Send a test email to yourself
Verify formatting, links, and images
Preview the layout
This ensures your messaging is polished and error-free before going live.