How to Configure Webinar General Settings, Tracking Codes, SEO, and Custom CSS

Whether you're optimizing your registration pages, tracking marketing performance, or creating a consistent brand experience, you can manage these options directly from your webinar dashboard.

To access these options, open the webinar you want to configure and navigate to Settings.

Within this section, you'll find options for general settings, redirects, tracking codes, SEO, social sharing, and custom CSS. Each setting serves a different purpose, allowing you to customize how your webinar pages look, behave, and interact with your marketing tools.

General settings allow you to customize how information is displayed and how attendees interact with your webinar.

You can adjust the date and time formats to match your preferences and make webinar information easier for your audience to understand.

Available options include:

These settings help you maintain consistency across your webinar pages and make scheduling information easier to understand.

Select the language used for on-screen text and interface elements that attendees see while participating in your webinar. This setting helps tailor the webinar experience to your audience’s language preferences. Please note that changing the interface language does not translate spoken audio, presentation content, or uploaded videos.

Use the attendee list toggle to control whether viewers can see the list of attendees during the webinar. This is useful when you want to encourage a sense of community and participation or prefer a more private viewing experience.

Redirects allow you to automatically send attendees to a specific URL when they reach certain points in their webinar journey.

EasyWebinar supports redirects for completed sessions and expired webinar access links.

If you want to guide attendees to another page after a live or automated webinar ends, enable the corresponding redirect option and enter your destination URL.

You could redirect attendees to:

For example, if your webinar promotes a service, you can redirect attendees to your booking page so they can schedule a call immediately after the session.

You can also configure a destination for visitors who attempt to access an expired webinar link. Under the Expired Session section, enter the URL you want visitors to reach when they open an expired access link. This helps you maintain a smooth user experience by providing visitors with a relevant next step instead of leaving them on an expired page.

For example, you could direct them to an upcoming webinar registration page, your main website, or a page featuring your latest offers.

Best practice: Ensure that your redirect destination is relevant to the original webinar and clearly communicates what visitors can do next.

Tracking scripts help you understand how visitors interact with your webinar funnel and measure the performance of your marketing campaigns.

EasyWebinar allows you to add custom tracking code to different sections of your webinar pages.

Depending on your tracking requirements, you can add code to the following sections:

You can also choose where the scripts should be applied. Supported page options include:

This flexibility allows you to track specific stages of the attendee journey rather than applying every script to every page.

You can add compatible tracking scripts from tools such as:

For example, you may want to track registration page visits, measure campaign performance, or understand how visitors move through your webinar funnel.

Important: Only add scripts from trusted sources and ensure they are placed in the correct section. Incorrect or conflicting scripts may affect page loading or functionality. Always test your webinar pages after making changes.

Search engine optimization (SEO) settings help you define how your webinar pages are described to search engines and how their information may appear in search results.

Within the SEO Settings section, you can configure the following fields.

The browser title defines the title associated with your webinar page. Use a clear, descriptive title that accurately reflects your webinar topic.

You can add meta keywords related to your webinar content. However, major search engines such as Google generally do not use the meta keywords tag for ranking, so prioritize meaningful page content and other SEO best practices.

A meta description provides a brief summary of your webinar page. Write a concise, relevant description that explains what visitors can expect from the webinar.

For example, if your webinar teaches businesses how to improve their marketing strategy, your description should clearly communicate the topic and the value attendees will receive.

Best practice: Use relevant titles and descriptions that accurately represent your webinar. SEO settings help provide context, but they do not guarantee higher search rankings.

When someone shares your webinar page on social media, you can control the information used to represent it through the Social Sharing settings.

You can customize:

These settings help you create a consistent and professional appearance across your marketing channels.

For example, you can use a branded image, a compelling webinar title, and a concise description that highlights the key benefit of attending.

Tip: After updating your social sharing details, test your page by sharing its link or using the relevant platform's link preview tools to check how the content appears.

Custom CSS allows you to adjust the visual appearance of your webinar pages beyond the standard design settings.

Under the Custom CSS section, you can add CSS code to customize supported pages associated with your webinar funnel.

Depending on the available configuration, you can apply your CSS to: