How to Set Up the GoHighLevel Integration in EasyWebinar

This integration helps you organize your contacts, segment your audience, and build more targeted follow-up campaigns without manually transferring webinar data.

With EasyWebinar's native GoHighLevel integration, you can map tags and custom fields based on webinar activity, including registrations, attendance, replay views, missed sessions, early departures, and offer clicks.

This guide walks you through connecting your accounts and configuring tags, custom fields, and event-based triggers.

Once the integration is configured, EasyWebinar can send relevant webinar information to GoHighLevel, including:

Registrant information

Behavior-based tags

Custom field values

These capabilities help you create more personalized workflows in GoHighLevel. For example, you can apply a tag to attendees who watched your webinar, send a replay follow-up to people who missed it, or trigger a targeted campaign for registrants who clicked an offer.

Before you begin, make sure you can access both your EasyWebinar and GoHighLevel accounts. We recommend keeping both platforms open in the same browser so you can move between them easily.

Navigate to Integrations in the left-hand toolbar of your EasyWebinar dashboard to access the available integrations.

Next, open your GoHighLevel account and locate the GoHighLevel connection option or marketplace integration flow described in your account. Follow the prompts to authorize the connection and select the appropriate GoHighLevel subaccount to connect with EasyWebinar.

Choose the subaccount where you want your webinar registrant information, tags, and custom field values to be sent. Once the connection is authorized, you can proceed with configuring the integration for individual webinars.

Important: Make sure you select the correct GoHighLevel subaccount, especially if you manage multiple clients or business locations.

After connecting the platforms, you need to configure the integration for the webinar you want to track.

Open the Webinars section in EasyWebinar and select the webinar you want to configure. Navigate to its Integrations area and select GoHighLevel. Here, you can map webinar events to GoHighLevel tags and map EasyWebinar data to GoHighLevel custom fields.

Tags help you organize contacts and trigger specific workflows in GoHighLevel based on their actions during the webinar.

Important: Create the required tags in GoHighLevel before mapping them in EasyWebinar. Once created, they will be available for selection in the integration settings.

To apply a tag when someone registers for your webinar:

EasyWebinar can now apply the mapped tag to the relevant contact in GoHighLevel when the registration event occurs.

You can also apply a different tag to contacts who attend your webinar.

For example, create an Attended Webinar tag in GoHighLevel and map it to the corresponding attendance event in EasyWebinar.

Select the attendance event, choose Add Tag, select the appropriate GoHighLevel tag, and click Add Mapping.

This allows you to distinguish attendees from people who registered but did not attend.

Depending on your webinar setup and the triggers available in the integration, you can create additional mappings for events such as:

For each event, select the relevant trigger, choose the Add Tag action, select the corresponding GoHighLevel tag, and save the mapping.

You can create multiple mappings for the same webinar to organize contacts according to different behaviors.

Behavior-based tagging allows you to build more relevant marketing campaigns. For example:

The specific follow-up campaigns and automations can then be configured within GoHighLevel using the tags synced from EasyWebinar.

In addition to tags, EasyWebinar lets you map webinar information to custom fields in GoHighLevel.

Custom fields are useful when you want to store specific webinar details on a contact record instead of relying only on tags.

Important: Create the required custom fields in GoHighLevel before configuring the mappings in EasyWebinar.

To map a custom field:

For example, you can map the webinar title from EasyWebinar to a custom field in GoHighLevel so the relevant webinar information can be stored with the contact.

You can map supported EasyWebinar values to corresponding GoHighLevel custom fields, including:

The exact values available for mapping depend on the fields and options supported in your integration settings.

If a newly created tag or custom field does not appear in EasyWebinar, you can refresh the integration data.

Return to the GoHighLevel integration settings and click the Refresh button to refresh the available API data.

This allows EasyWebinar to retrieve the latest available tags and fields from GoHighLevel so you can select them when creating your mappings.

If the required item still does not appear, confirm that it has been created in the correct GoHighLevel subaccount and then refresh the integration again.

To get the most out of your integration, keep the following recommendations in mind:

The native GoHighLevel integration helps you connect webinar activity with your contact management and marketing workflows. By mapping registrant details, behavior-based tags, and custom fields, you can reduce manual data entry, improve audience segmentation, and deliver more relevant follow-up communications.

Once your mappings are configured, you can use the information in GoHighLevel to build automated workflows tailored to how your contacts interact with your webinars.