How to Integrate Kit with EasyWebinar and Map Tags and Custom Fields

With this integration, you can send contact details to Kit, organize subscribers based on their webinar activity, and use webinar specific information to create targeted email sequences and automated follow ups.

This guide walks you through connecting your Kit account, selecting a form, and configuring tag and custom field mappings for your webinars.

EasyWebinar's native Kit integration allows you to pass relevant webinar information to Kit, including:

Contact information

Behavior based tags

Custom field values

By syncing this information with Kit, you can segment your subscribers and build more relevant email marketing campaigns based on their webinar registration and engagement.

Before you begin, make sure you have access to both your EasyWebinar and Kit accounts. We recommend keeping both platforms open in separate browser tabs so you can easily switch between them during setup.

To establish the connection, you will need your Kit API key and API secret key.

Keep your API credentials secure and do not share them publicly.

Once you have your API credentials:

EasyWebinar will display a confirmation or connection status once the integration is successful.

Once your accounts are connected, you can configure Kit for individual webinars.

After connecting your accounts, navigate to the Webinars section in EasyWebinar and select the webinar you want to configure.

Open the webinar's Integrations section and select Kit.

Here, you can choose the Kit form that should receive the relevant lead and registration information.

For example, if you want to send registrant details to a form called Demo Form, select that form from the available options. Once you have selected the appropriate form, you can configure tag and custom field mappings.

Important: Make sure you select the correct Kit form for your intended audience and email marketing workflow.

Tags allow you to organize subscribers in Kit according to their actions and engagement with your webinars. These tags can then be used to trigger email sequences, segment subscribers, and personalize follow up campaigns.

Before configuring tag mappings, create the required tags in Kit. Once they exist in Kit, you can map them to the corresponding webinar events in EasyWebinar.

To apply a tag when someone registers for your webinar:

For example, you could create a Webinar Registered tag in Kit and map it to the Registered event in EasyWebinar.

This allows you to identify subscribers who have registered for the webinar and use that information in your Kit workflows.

You can also apply tags based on whether a subscriber attended your webinar.

For example, create a Webinar Attended tag in Kit and map it to the attendance event in EasyWebinar.

Select the relevant event, choose Add Tag as the action, select the appropriate Kit tag, and click Add Mapping.

This helps you distinguish attendees from people who registered but did not attend.

EasyWebinar supports additional event triggers that help you segment subscribers according to their webinar activity.

Depending on the triggers available for your webinar, you can configure mappings for events such as:

For each event, select the appropriate trigger, choose Add Tag, select the corresponding Kit tag, and save the mapping.

You can create multiple mappings for the same webinar to capture different types of subscriber engagement.

Behavior based tagging helps you send more relevant emails to your audience.

For example:

Once the tags are synced with Kit, you can use them to build workflows and automations within Kit based on your marketing strategy.

In addition to tags, EasyWebinar allows you to map supported webinar information to custom fields in Kit.

Custom fields help you store specific information about a subscriber or their webinar registration. This data can then be used in supported workflows and automations.

Before creating custom field mappings, make sure the corresponding custom fields exist in Kit.

For example, if you want to send the webinar title to Kit, select the webinar title value in EasyWebinar and map it to the appropriate custom field in Kit.

Depending on the available fields and integration capabilities, you can map values such as:

These mappings help you pass webinar specific information to Kit, making it easier to personalize your communications and automate follow up activities.

Once your tags and custom fields are mapped, you can use the synced information to build more targeted workflows in Kit.

For example, you could create an automation that sends a follow up email to subscribers who have the Webinar Attended tag, or a separate sequence for those tagged as Watched Replay.

You can also use supported custom field values to personalize communications or provide relevant webinar details. The exact automation options depend on the triggers, tags, fields, and personalization features available in your Kit account.

To ensure your integration works as expected, keep the following recommendations in mind:

The native Kit integration helps you connect webinar registration and engagement data with your email marketing activities. By mapping contact information, behavior based tags, and custom fields, you can reduce manual work, organize your subscribers, and create more personalized follow up campaigns.

Once the integration is configured, you can use the information sent from EasyWebinar to build workflows in Kit that better reflect how your audience interacts with your webinars.