How to Integrate ActiveCampaign with EasyWebinar and Map Tags and Custom Fields

EasyWebinar's native ActiveCampaign integration helps you connect webinar activity with your marketing workflows. You can tag contacts based on whether they registered, attended, watched a replay, left early, or clicked an offer. You can also map custom fields to pass information such as webinar titles, unique join links, replay links, and scheduled dates and times.

This guide explains how to connect both platforms, configure tag mappings, and map custom fields so you can create more personalized follow up campaigns.

Once configured, the integration allows EasyWebinar to send relevant webinar information to ActiveCampaign, including:

Contact information

Behavior based tags

Custom field values

By syncing this information, you can segment your contacts and build more relevant email campaigns based on how people interact with your webinars.

Before you begin, make sure you have access to both your EasyWebinar and ActiveCampaign accounts.

To connect the two platforms, you will need your ActiveCampaign API URL and API key.

Keep your API credentials secure and do not share them publicly.

Once you have your API credentials:

EasyWebinar will display a confirmation message when the connection is successful.

Once your accounts are connected, you can configure the integration for individual webinars.

After connecting your accounts, navigate to the Webinars section in EasyWebinar and select the webinar you want to configure.

Open the webinar's Integrations section and select ActiveCampaign.

Start by selecting the ActiveCampaign list where you want the webinar leads to be added. Choose the appropriate list based on your audience and marketing goals.

Once you have selected the list, you can configure tag mappings and custom fields for the webinar.

Important: Make sure you select the correct ActiveCampaign list so that your webinar contacts are added to the intended audience.

Tags help you organize contacts according to their webinar activity. You can use these tags in ActiveCampaign to segment your audience, trigger automations, and send targeted follow up emails.

Before configuring tag mappings, create the relevant tags in ActiveCampaign. Once created, these tags can be selected in EasyWebinar.

To apply a tag when someone registers for your webinar:

For example, you could create a Webinar Registered tag in ActiveCampaign and map it to the Registered event in EasyWebinar.

This allows you to identify contacts who signed up for the webinar and use that information in your marketing workflows.

You can also apply a tag to contacts who attend your webinar.

Create a Webinar Attended tag in ActiveCampaign, then map it to the attendance event in EasyWebinar.

Select Attended as the event, choose Add Tag as the action, select the corresponding ActiveCampaign tag, and click Add Mapping.

This makes it easier to distinguish attendees from people who registered but did not attend.

EasyWebinar supports other webinar activity triggers that can help you organize contacts based on their engagement.

Depending on the triggers available for your webinar, you can configure mappings for events such as:

To configure each mapping, select the relevant event, choose Add Tag, select the matching ActiveCampaign tag, and click Add Mapping. You can create multiple mappings for a single webinar to track different types of audience engagement.

Behavior based tags help you tailor your follow up communication to each contact's level of engagement.

For example, you could:

Once these tags are available in ActiveCampaign, you can use them to build automations and email campaigns based on your marketing strategy.

In addition to tags, EasyWebinar allows you to send webinar specific information to custom fields in ActiveCampaign. Custom fields let you store additional details on a contact record. This information can then be used in supported automations and personalized communications.

Important: Create the required custom fields in ActiveCampaign before mapping them in EasyWebinar.

For example, if you want to store each registrant's unique webinar join link, you can create a custom field for that information.

Repeat this process for any additional webinar information you want to store, such as the webinar title or replay link.

Once your custom field has been created in ActiveCampaign:

Once the mapping is configured, EasyWebinar can send the corresponding supported webinar value to ActiveCampaign.

You can map supported EasyWebinar values to custom fields in ActiveCampaign, including:

The values available for mapping depend on the fields and options supported by your integration.

Custom fields allow you to store more specific information than tags alone. For example, a tag can identify someone as a webinar registrant, while a custom field can store the title or join link for the relevant webinar.

This makes it easier to personalize communications and use webinar specific information in supported ActiveCampaign automations.

To ensure your integration is configured correctly, keep the following recommendations in mind:

The native ActiveCampaign integration connects your EasyWebinar events with your email marketing workflows. By syncing contact details, mapping behavior based tags, and passing webinar specific information through custom fields, you can reduce manual work and create more relevant follow up campaigns.

Once your integration is configured, you can use the data sent from EasyWebinar to better understand audience engagement and tailor your communications to each contact's webinar activity.