In this guide, we’ll walk you through each key area of the Analytics section and show how to use these insights to optimize your webinars.
Where to Find Your Analytics
Inside your webinar dashboard, the Analytics tab is the final option in the toolbar. This section houses all performance metrics for your webinar, helping you understand:
Who visited your registration page
How many people registered
How many attendees showed up live
How many watched the replay
Engagement activities during the webinar
Sales and revenue metrics (coming soon)
Visitor, Registration & Attendance Metrics
At the top of the Analytics dashboard, you’ll find a summary of your core performance metrics:
Unique Visitors – The number of people who landed on your registration page
Registrations – How many visitors opted in
Live Attendees – The number of people who attended the live webinar
Replay Views – How many watched your replay
These insights help you identify bottlenecks—for example, high traffic but low registrations could indicate messaging or page optimization issues.
Segment Your Analytics by Date Range
The built-in calendar filter allows you to analyze your data over any custom date range.
Simply select the start and end dates—for example, November 13th to 14th—and EasyWebinar will instantly update all metrics to show results for that period.
This helps you compare performance around specific campaigns, launches, or traffic spikes.
Visitor & Registration Summary Graph
For deeper insight, the Visitor/Registration Summary graph visualizes your webinar performance over time.
Tracking these daily patterns helps you identify which days or marketing efforts drove the most interest.
Event Activity: Engagement During the Webinar
The Event Activity section shows you what happened during a specific session. You can choose the session date from the dropdown and view details such as:
Poll views and clicks
Offer views, clicks, and conversions
Number of attendees
Drop-off points
If you published offers or polls, you’ll see exactly how your audience interacted with each element.
Export Questions & CTA Interaction Data
Under the Questions tab, you can:
View all questions asked during the event
Filter by specific keywords
Export the questions to a CSV file for easy review and follow-up
You can also export data for CTAs—such as offers and polls—to a CSV file. This includes:
Number of views
Number of clicks
Number of conversions
Engagement levels across multiple CTAs
This is invaluable for refining your offers and improving future webinars.
Audience Location Insights
The analytics dashboard also provides a global view of where both visitors and registrants are coming from. This helps you:
Understand your geographic reach
Tailor your messaging or scheduling
Optimize campaigns by region
Registrant History & User-Level Insights
Under Registrant History, you can explore detailed metrics for each attendee, including:
Watch percentage (attendance duration)
Whether they watched the live session or the replay
Which session time they joined
Their time zone
Name and email address
This detailed breakdown helps you identify high-intent leads, follow up more effectively, and improve your event strategy.