You have the ability to redirect your attendees to a page you own, to keep them within your own eco system.
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When the webinar ends you can redirect these people to your sales page or page that shares the info you did within the webinar and have a similar call to action on that page.
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This way if any attendee stays till the end and does not take action they can get redirected to this page. To eventually take action, whether they are on the fence and need to read a bullet point or 2 to get the point of why they should buy or book a time or do whatever your call to action might be.
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You put your cart or calendar url within the offer so these action takers can quickly get your offer.